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SERVICES

FirstLink Aero Airline Management Consulting

AIRLINE MANAGEMENT CONSULTING

FirstLink Aero offer a wide range of specialist management consultancy services to airlines. Is your airline planning to enter new markets, restructuring and reviewing existing routes, or seeking support across its commercial organisation? FirstLink Aero offers support to regional aviation operators and large international carriers alike across the following disciplines.

    • Alliances and partnerships
    • Business process outsourcing
    • Commercial due diligence
    • Feasibility studies
    • Market research
    • Network planning and scheduling
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AIRLINE COMMERCIAL TRAINING

FirstLink Aero can help your airline gain extra mileage from members of its commercial organisation. Whether you are seeking specialist English language training and mentoring for your team, the development of sales presentation material that will elevate your sales teams travel trade communication success, or intensive sales training we’re ready to help.

    • Commercial team language
    • Commercial presentation skills
    • Frequently used acronyms
    • Sales training
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FirstLink Aero Airline Commercial Training
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FirstLink Aero Travel Industry Representation

TRAVEL INDUSTRY REPRESENTATION

In addition to offering commercial support services to airlines, our partner business, irepresentu.travel offers commercial development services to the wider travel industry including airlines, hotels and resorts, and tour and transport operators. We understand the travel business, and the nuances of the corporate and leisure travel sectors. The FirstLink Aero team have extensive experience in assisting airlines maximise their commercial impact and understand business within the periphery of the industry.

    • Travel trade representation
    • Travel trade marketing
    • Public relations
    • Consumer marketing
    • Digital and social media
    • MICE
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INFLUENCING

YOUR
AIRLINE
FirstLink Aero External Influences

EXTERNAL CHALLENGES

Social – Customer purchase decision may be impacted permanently or for the short term. Ethnicity, intellect, financial and social status, will effect a customer’s interpretation of your key messages, and of events external to your business for which you may have no control.

  • Does your message have the right mix to counter social influences?

Legal – The burden of costly local, international, and regional legislative and regulatory changes relative to aircraft operations, commercial actions, and customer service capability will be of impact whether you operate domestically or internationally.

  • Do you have sufficient lobbying capability to protect your interests?

Economic – Are you effected by financial austerity, ‘Open Skies’, or draconian levies? ‘Open Skies’ are well known to force yields on high traffic routes downwards, further exacerbated by the application of stealth increases in third party fees opportunistically applied as a result of downward pricing.

  • Is your commercial team on their guard and ready to react and adapt to changes in market conditions?

Political – One of few business sectors that share the Geopolitical stage, your airline is subject to bilateral government agreements, anti-trust legislation, and operational regulation that may deliver change, instability, and uncertainty without notice for which you have no control.

  • Are you delivering your message to external stakeholders?

Technological – Investment in specialist operational and sales distribution systems where little or no competition is available is akin to being held to ransom. Not keeping abreast of technological advancements, or regularly reviewing options increases your vulnerability to excessive supplier demands.

  • Do you have the specialist knowledge that allows you to escape your captors?
FirstLink Aero Internal Influences

INTERNAL CHALLENGES

Capability – Achieve cost savings through ensuring employee task capability. Business process review can discover misinterpretation of policy, process, and procedure that lead to substantial revenue leakage. Malpractice and unqualified decision making is a hidden cost.

  • Is your commercial team fully capable in their fields of expertise?

Reliability – More than an on time performance or adherence issue. Commercial negotiators can generate the best commercial outcome for your airline or the easiest one for them to reach. Reliability can effect revenue opportunity discovery and field sales efficiency.

  • Is your account manager exploiting every opportunity for your airline?

Image – Significant budgets are allocated to deliver a message of professionalism, quality, and safety far and wide. Employees present different images inside and outside the workplace and online through social media interactions.

  • Is your account manager a walking billboard or do they damage your intellectual identity?

Sustainability – Successful and effective but disengaged employees are more susceptible to competitor employment propositions that can result in a risk to key employee retention and at the worse leakage of commercially sensitive information.

  • How often do key employees transfer to competitor businesses?

Integrity – More than a personality characteristic. Integrity failures can result from employee inertia, weak product and competitor knowledge, and the failure to articulate fact resulting in lost custom, surplus capacity, and significant revenue leakage.

  • Do your employees guess the answer to customer questions?

Staff – An effective and robust member of your commercial team possesses the capability to deliver outstanding results, commands the reliability to take control in a time of crisis, exudes the integrity to reliably deliver successful outcomes, and are staff who can undertake more tasks, learn new skills to create greater value. They present an image that projects professionalism, quality, and safety and become sustainable commodities less likely to move to a competitor.

  • How well do you know your staff?

REACH OUT

WE'RE FREQUENT TRAVELLERS AND CAN HELP YOU AT HOME OR IN YOUR OUTSTATIONS!

CALL US ON:

Australia:  +61 2 83 84 0330

Hong Kong:   +852 580 85 374

England:   +44 203 60 88 350

 

ADDRESS:

FirstLink Aero
Level 36, 1 Macquarie Place,
Circular Quay,
Sydney, NSW, 2000,
Australia

FirstLink Aero
15th Floor
100 Queens Road
Central,
Hong Kong, China

FirstLink Aero
Chandos Place,
53-59 Chandos Place,
London, WC2N 4HS,
United Kingdom

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